CPA / CPL / CPS  Performance marketing • Tracking • Reporting • Compliance

Advertisers: pay per action • Publishers: monetize traffic • Anti-fraud checks • Live stats • Fast onboarding

Navigation
→ What is a CPA Network? → How it Works → GEO (Tier-1 / Tier-2 / Gray) → Offers → For Advertisers → For Publishers → Tracking & Reporting → Compliance → FAQ → Contact

What is a CPA Network?

A CPA (Cost Per Action) network connects advertisers with publishers under a performance-based model. Advertisers pay only when a defined action occurs (lead, sale, subscription, install, etc.).

How it Works

1) Offers
Advertisers define payout, allowed GEO, devices, caps, and rules. 		2) Promotion
Publishers promote approved offers via compliant traffic sources. 		3) Conversions
Tracking validates events and reports approved conversions for payout.

GEO (Tier-1 / Tier-2 / Gray GEOs)

GEO describes where traffic and conversions originate. Offers define allowed GEOs for compliance and performance.

Tier-1
Premium markets, often higher payouts and stricter rules.

USCAUK AUNZDE FRNLSE 		Tier-2
Strong volume markets with balanced payouts.

ESITPL PTTRBR MXZARO 		Gray GEOs
Higher-risk regions that require tighter controls (traffic rules, QA, caps). Availability is offer-specific and compliance-driven.

Strict QA Lower Caps Extra Validation

Offers (Examples)

Offer #101 — Finance Lead (CPL)
Payout$28 per approved lead
Allowed GEOTier-1 (US/UK/CA)
DevicesMobile + Desktop
Daily Cap250 leads/day
Allowed TrafficContent, Native, Search (no brand bidding)

Offer #202 — Subscription Trial (CPA)
Payout$90 per trial start
Allowed GEOTier-2 (TR/PL/RO)
DevicesMobile only
Daily Cap1,000 actions/day
Allowed TrafficSocial, Native, Push (pre-approval)

Offer #303 — App Install (CPI)
Payout$1.80 per install
Allowed GEOGray GEOs (offer-specific)
DevicesAndroid only
Daily Cap5,000 installs/day
Allowed TrafficIn-app, rewarded, OEM (strict QA)

For Advertisers

  • Pay for outcomes: pay only when the agreed action happens.
  • Control distribution: approve publishers, set caps, define traffic rules.
  • Clear reporting: SubID, device, GEO, time-based performance.
  • Integration: pixel or server-to-server postback (S2S).

For Publishers

  • Monetize traffic: promote offers that match your audience and GEO.
  • Optimize: track EPC/CR, use SubIDs, test creatives and angles.
  • Support: fast onboarding and offer guidance.
Publisher tools
Link generator • SubID tracking • Creative vault • Offer notes 		Approval & QA
Conversions are validated based on advertiser rules and quality checks.

Tracking & Reporting

?offer=123&aff=777&subid={CLICK_ID}&geo={COUNTRY}

Funnel: Click → LP View → Event → Conversion
Dimensions: SubID, campaign, creative, placement, device, GEO
Metrics: CR, EPC, ROI, volume, trends

Compliance

  • Traffic rules: only approved sources per offer.
  • Anti-fraud: anomaly detection, bot filtering, manual review when needed.
  • Brand safety: no deceptive claims, no unauthorized brand usage.

FAQ

Q: What’s the difference between CPA, CPL, and CPS?
A: CPA is the umbrella term. CPL is lead-based, CPS is sale-based, and there are others (e.g., CPI).

Q: How do publishers get approved?
A: By traffic source review, content fit, GEO match, and compliance checks.

Q: Do offers have caps and GEO restrictions?
A: Yes. Each offer can define daily caps, allowed GEOs, devices, and traffic rules.

Contact

For partnerships, offers, or publisher onboarding, contact us on Telegram:

Telegram: https://t.me/targi_aff

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